They’re a data company that collects fresh on-ground data from markets across sub-Saharan Africa to help organizations make decisions based on facts and numbers. We created a new brand manual for the client that would guide the calculated adjustments to the brand as opposed to a complete remake. Previously, they struggled with standing out in the industry and also felt that their look hardly represented the company as it ought to have been represented. We hoped to capture the attention of Rwazi’s prospective clients and to also build an identity that communicates their values and mission better.
Their website was a huge misrepresentation of the company and ran with a pretty puzzling UI/Ux design. It was all just so confusing! We developed a website with emphasis on clarity in the user experience, and a Motion Graphic Video that succinctly summarized the role Rwazi plays in fostering effective decision making in companies by using data. We built a platform with a clean modern look that would provide visitors with greater clarity and understanding of the services offered by our client.
We also created a new identity that resonates with modern African enterprise & vividly communicates Rwazi’s personality, purpose and promise to clients using their brand collateral. In the end, we managed to fabricate a new and much cleaner feel of the brand which represents the ingenious innovation behind the groundbreaking service Rwazi offers to its clients.
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