Brand Identity & Logo Design
- Published
- March 2026
- Country
- Uganda
- Industry
- Tech & Digital Ticketing
- Website
- loft.ug
Loft came to Elevate for an identity as forward-thinking as the products they build. The brief was clear: minimal, modern and unmistakably tech, while carrying the story of what Loft does best, which is digital ticketing.
Loft is a Kampala-based technology company building modern digital solutions, with a specialty in digital ticketing that gets people through the door faster and more securely.
The result is a fun, minimal identity that reflects Loft's values. The logomark takes a classic admission ticket, with its notch and perforation, and dissolves it into a digital pixel matrix, a simple symbol for the shift from paper to digital. Paired with a clean wordmark, neon lime and deep slate, the system extends confidently across apparel, ID cards and brand collateral.
A classic admission ticket meets a digital data matrix. The primary logo pairs this symbol with a rounded, modern wordmark that reads clearly at every size.
A tight palette of Neon Lime, Deep Slate and Clean White, with PP Valve for bold titles and Inter for everyday text, keeps every Loft touchpoint minimal and instantly recognisable.
We carried the identity into team apparel and work IDs: hoodies, tees and polos with the ticket mark, and lanyard ID cards in both lime and slate.
