In this age of information explosion, publications have to cast a wide net to be able to “catch” more readers. However, being a digital publication, what our client needed was a facelift and not a complete metamorphosis.
In this age of information explosion, publications have to cast a wide net to be able to “catch” more readers. However, being a digital publication, what our client needed was a facelift and not a complete metamorphosis.
The team worked on a logo redesign that would ensure that the publication remained relevant in a world with a vibrant digital culture. We created a more ownable and distinctive logo that would reflect the organisation's trendy-news nature & would help the brand to keep standing-out and be noticed.
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