Detail

Revolutionary, Inspiring, Diverse

A Visual Identity as energetic & exciting as the sport we love.

For this project, we worked on a radical brand overhaul as the school’s alumni league moved to a different competition model that would see it become more diverse & inclusive.

Our goal with both design and brand management was to focus on telling gripping stories around the different years participating and their players.

Being an alumni’s league, the Budo League brand was (is) managed with emphasis on networking and building relationships beyond just football, that would also translate into business & corporate relationships.

With the new digital first identity we created, we were able to get more people involved by putting out more engaging & appealing content produced by our exceptional team of designers.

Football is the Great Uniter! We all play We all make it We all inspire Here, there’s nothing that divides us, no boundaries The pitch is our stage & everyone has a part to play in it, Every old student, every player, every fan, Everyone. They make this League They make, The Budo League.