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CAMPUS BEE

CAMPUS BEE

Client

Campus Bee

Year

2020

Services

LOGO design

Art Direction

Detail

What’s buzzing?

The way we consume tabloid news is changing rapidly- and so, too is Campus Bee with a new identity that we created.

“Print is dead, Pivot to digital”

In this age of information explosion, publications have to cast a wide net to be able to “catch” more readers. However, being a digital publication, what our client needed was a facelift and not a complete metamorphosis.

In this age of information explosion, publications have to cast a wide net to be able to “catch” more readers. However, being a digital publication, what our client needed was a facelift and not a complete metamorphosis.

The team worked on a logo redesign that would ensure that the publication remained relevant in a world with a vibrant digital culture.

We created a more ownable and distinctive logo that would reflect the organisation's trendy-news nature & would help the brand to keep standing-out and be noticed.

"Bold, fun & full of character.""

The logo leverages a more playful aesthetic by using bold imagery, quirky & engaging illustrations that bring unexpected moments of surprise and delight.